Operations
Gest Hotels is the Group's hotel operating company. The company undertakes sales and cost-effective hotel operations through centralised monitoring and training as well as by drawing on centralised operating services.
Gest Hotels ranks among Scandinavia's largest white label hotel management companies and operates 14 hotels, 2 of which are located in Norway, 11 in Sweden and 1 in Denmark.

-Twelve of the hotels are operated under the First Hotel Brand.
-Hôtel Reisen in Stockholm is operated as an Unbound Collection by Hyatt and in June.
-In June 2024 we rebranded Strand Sundsvall through a franchise agreement with Strawberry. The hotel is now marketed and operated as Comfort Hotel Strand.
We provide hospitality service, food and accommodation for those away from home, ensuring positive and memorable guest experiences.